What’s the best way to write AI prompts?

ai automation & tools Jun 02, 2025

Hero Graphic Prompt:
Write prompts like a CEO gives orders—clear, sharp, and no fluff.

If you want good answers from AI, you need to ask good questions. Seems obvious, right? But most people treat ChatGPT like it’s a genie in a bottle: vague wish, hope for a miracle. What you need is a little more Gordon Ramsay and a lot less fortune cookie.

The best prompts are structured, specific, and focused on outcomes. Whether you're in sales, product, or ops—manufacturing widgets or selling SaaS—AI’s value comes from giving it the context and clarity your team expects from your Monday morning standup. Here's how you do it:

1. Start With the Goal

Tell AI what you want as a result, not just the question.

Bad:
“Marketing strategy for a startup?”

Better:
“Write a 3-month marketing strategy for a B2B SaaS startup with $50K MRR targeting mid-sized manufacturers in the Midwest.”

2. Feed It Some Context

AI doesn’t know your business unless you tell it.

Add:

  • Who it’s for (your audience or persona)

  • What you’ve already done

  • What constraints you’re working with (budget, timeline, headcount)

Example:
“We’re a 20-person HVAC services company in Dallas. I need an email sequence to re-engage past customers who haven’t booked in 6+ months. Budget is $500.”

3. Be Specific About Format

Want a checklist? A table? A 3-slide outline? Say it.

AI Prompt:
“Turn this blog post into a 5-bullet summary for our sales team’s internal newsletter.”

4. Use Role-Playing

Make ChatGPT wear the right hat.

AI Prompt:
“Act as a VP of Product at a DTC skincare brand. What KPIs would you prioritize in Q3 if you just launched a new line of anti-aging serums?”

This activates relevant domain knowledge—without you having to spell it all out.

5. Iterate Like a Boss

Great prompts don’t happen on the first try. Push it.

Follow-ups:

  • “Now make it more concise.”

  • “Add an example for the services industry.”

  • “Rewrite using simpler language for a field sales rep.”

AI Prompts

Final Thought

The best AI prompts are like great leadership: decisive, informed, and outcome-focused. If you’re vague, you’ll get a mess. If you’re clear, you’ll get leverage. So drop the “Can you maybe…” fluff, and start prompting like someone who’s running the room. Because you are.